Everybody knows one-sided relationships never work. The same is true with websites. If your website is focused entirely on you or your organization, it will be less likely to generate new business leads than one done correctly. A website that focuses on your visitors and their needs can easily become a lead generation machine!
When designing your website, think about these four ideas:
- People are egocentric. Subconsciously they’re viewing your website and thinking, “There’s tons of companies just like you. What are you going to do for me?”
- People love being entertained. If they believe your website is providing interesting information, you’ll have them better engaged.
- People want their opinions valued. This is why saavy marketers incorporate a blog or forum into their organization’s website, so their customers can put in their two cents.
- And this is the ticket for generating leads for your business: visitors want to do something.
Give your visitors something to do. Give them something free to download. Offer a free report or whitepaper. Ask for their opinion on a blog entry.
Do something — anything — and when the prospect responds (this is called “taking the call-to-action”), you require they provide their name and email address (at a minimum). Guess what you just got? A qualified lead! Qualified, because they stayed on your website long enough to take the call-to-action.
"You're my hero!"
"You know a thing or two about the Internet!"